ICT to reduce commute trips and associated vehicle emissions takes on greater urgency as U.N. report calls for “aggressive action” to cool global climate

Not long after the first Earth Day in April 1970, a Los Angeles aerospace engineer as engineers are wont to do saw a problem and came up with a solution to fix it. The problem Jack Nilles saw in his daily drive to the office was bumper to bumper traffic and bad air quality. His solution: substituting telecommunications for commute induced transportation demand by establishing satellite offices in “bedroom communities” where people lived to avoid the trip to centralized commuter offices. The environmental benefit of the solution Nilles proposed nearly five decades ago takes on increased urgency with the publication of a report issued today by the Intergovernmental Panel on Climate Change warning of rapidly accelerating global warming.

Absent aggressive action, many effects once expected only several decades in the future will arrive by 2040, and at the lower temperature, the report shows. “It’s telling us we need to reverse emissions trends and turn the world economy on a dime,” said Myles Allen, an Oxford University climate scientist and an author of the report.

To prevent 2.7 degrees of warming, the report said, greenhouse pollution must be reduced by 45 percent from 2010 levels by 2030, and 100 percent by 2050.

Turning the global economy on a dime is challenging to say the least. Cutting motor vehicle emissions associated with commuting is one measure that could be implemented relatively quickly, especially considering today’s information and communications technology is far more advanced than when Nilles first came up with his idea in the early 1970s, thanks to the proliferation of Internet protocol-based telecommunications.

The commute conundrum and the California fuel tax increase

Getting knowledge workers off congested freeways by substituting the use of information and communications technology (ICT) for commuting was first proposed by visionary Jack Nilles in the early 1970s. Decades later, the idea only has grown only better. Commuting sucked then and sucks even more today with more commuters. A half century of experience shows adding more lanes to highways to make commute traffic flow more easily doesn’t help in the long run since the promise of smoother commutes makes commuting more palatable. Until yet more cars fill those new lanes and it no longer is.

In California – home to some of the longest and worst commutes in the nation and where Nilles came up with his brilliant idea – housing and transportation economics and tax policy are complicating the picture. At the threshold of the third decade of the 21st century, ICT and the development of the Internet since Nilles’s eureka moment has effectively obsoleted daily commuting for knowledge workers. But it hasn’t for those who don’t work in knowledge industries such as retail, food service, personal services, construction, manufacturing, transportation, warehousing and agriculture. They are paid only if they physically show up at their workplaces. These workers typically earn less than knowledge workers and are more likely to drive alone to work than use public transit or other forms of transportation. ICT can certainly lessen their personal commuting burden by getting knowledge workers off the highways during commute hours. Fewer commuting knowledge workers means fewer cars and easier and shorter commute trips. But fewer knowledge workers commuting translates to less fuel tax revenue, shifting the tax burden to those who must still commute to a distant workplace. Mitch Turck elaborates in a Forbes column:

Taking a significant chunk of commuters off the road and into their home offices would create a tipping point in remaining drivers’ financial obligations — a regressive and unsustainable “commuter penalty” that would undoubtedly have to be reassessed as a road maintenance tax for all residents. Considering the U.S. is currently using roads more than ever, but hasn’t increased the gas tax in a quarter-century, one can only wish the best of luck to any politician tasked with such an overhaul.

It is this cohort from which proponents of a California ballot measure this November proposing to repeal a recently imposed fuel tax and vehicle registration fee increase to pay for road maintenance and mass transit hope to draw support according to the San Francisco Chronicle:

Polling by Prop. 6 consultants shows that the measure appeals to voters in suburbs and rural areas, especially the Inland Empire, where some residents drive upward of 100 miles a day to get to their jobs. “These are places where people have long drives, and they’re the ones who will be most angry about these taxes,” said campaign consultant David Gilliard.

“This tax affects everybody, but it hits the working poor the hardest,” talk show host Carl DeMaio, chairman of the repeal campaign, told the newspaper:

“We’re going to win,” he told The Chronicle, insisting that his side has the more compelling argument. Supporters of the repeal say the 12 cents-per-gallon gas excise tax and increased vehicle registration fees passed last year by the Legislature and signed by Brown create hardships for working-class families.

Those working-class families have been pushed to the edges of high cost metro areas like the San Francisco Bay Area by housing market economics that make it more affordable there than in the centers and inner suburbs where they work. Those same economics have driven more highly paid knowledge workers farther from their commute-in offices in search of housing that comports with their incomes. Among them, those forced to commute with journeys approaching and exceeding one hour are likely to support the repeal effort, since they are most likely to support anything that will reduce their significant personal commute burden in the short term over any future road improvements.

Peter Thiel: ICT offers low cost, green solution to metro area transportation, housing challenges

Venture capitalist and PayPal founder Peter Thiel was recently interviewed on the Fox Business Network on the city of the future. Thiel talked about the two major shortcomings of today’s city as a situs for knowledge work concentrated in centralized metro commute-in offices: transportation and housing. Transportation systems – roads, highways and public transit – are “badly inadequate” in most metros, Thiel said, and housing costs are exorbitant. Both leave knowledge workers with two bad choices. “People need to have super long commutes or live in small apartments near the city centers where they have to spend all of their salaries on the apartments,” Thiel explained.

That’s where information and communications technology (ICT) can provide a workaround by allowing knowledge work to be dispersed outside of urban centers, according to Thiel. ICT solves the housing problem since it provides access to more affordable housing while at the same time eliminating the need for daily commute trips.

The idea isn’t new and has spawned years of debate despite the strong benefit in solving the housing and transportation challenge ever since Jack Nilles coined the term “telecommuting” in the 1970s. That debate continues to play out nearly two decades into the new century among organizations – ironically including ICT innovators like Yahoo, HP, Apple and IBM – that resist substituting ICT for transportation, fearing a geographically dispersed workforce won’t be as productive or collaborative as one co-located in a centralized, commute-in office setting. Thiel explains:

The ICT version (of transportation) people have talked about for decades is telecommuting. And so would there be some way so that you won’t need transportation at all, you could just do your work remotely. For a variety of reasons this has not worked over the last 30, 40 years people have been talking about it. The [perceived] problem generally is that people who work from their homes, they don’t work as hard. A lot of the value of work comes from talking to people in various ways.

However, Thiel notes management practices are changing to overcome those concerns that concentrate on managing the production and delivery of the work product. That focus necessarily forces a degree of diligence and collaboration to get the work done, he implies.

I think we’re starting to see more and more of this telecommuting in Silicon Valley and elsewhere where people are finding small teams of developers outside of Silicon Valley, there are ways to sort of bundle, put the work in certain packages that you allocate to different people. So I think maybe one of the end runs around the transportation system will be telecommuting. That’s a trend that’s underrated that’s worth exploring a lot more.

Silicon Valley — of all places — is suffering from future shock

Alvin Toffler, the recently deceased futurist who authored the bestselling book Future Shock, is credited with coining that term. As Toffler defined it, it’s the psychological reaction to too much change over a short period of time. The mind protects itself by effectively putting on blinders to block out the change it’s not yet ready to accommodate.

Not long after Future Shock was published in 1970, a Los Angeles aerospace engineer had a brainstorm while stuck in that city’s infamous traffic congestion. What if companies could set up satellite offices connected with data lines in communities where workers live so they can avoid getting on the freeway each workday, Jack Nilles thought. With that, Nilles conceived of a novel transportation demand technique — what he was to call “telecommuting” — to take the place of vehicular commuting to jobs that continues to plague L.A. and other large metro areas today. The idea didn’t catch on right away. Nilles attributed it to societal shock to the revolutionary notion that people could avoid commuting daily to an office distant from their home communities. After all, people “go to” work, don’t they? How could that be possible?

Today, nearly a half century later, that future shock not only continues but has intensified with the advances in information and communications technology (ICT). Many of those innovations were hatched in Silicon Valley and make it possible to perform knowledge work in the satellite offices envisioned by Nilles but also in home offices, libraries, coffeehouses and virtually anyplace with good Internet connectivity. Still, Silicon Valley companies like Google, Apple and Facebook continue to insist everyone show up at their corporate mega campuses each workday. The rationale is it’s necessary to have staff co-located in order to collaborate. It stems from Silicon Valley’s founding as a technology manufacturing center where people worked in “plants” operated by Hewlett Packard, Intel and Apple Computer.

That’s less the case now with nearly all manufacturing offshored and the aforementioned advances in ICT that facilitate both real time and non real time collaboration. Ideas can occur and be exchanged with colleagues whenever and wherever they germinate. The “everyone must be on campus in order to collaborate” rationalization is a symptom of future shock. Ironically manifesting in Silicon Valley of all places.

Conversation with Jack Nilles, father of “telecommuting”

This episode features Jack Nilles, who coined the term “telecommuting” in the early 1970s –before the personal computer and well in advance of today’s Internet-enabled information and telecommunications technologies. Back then as today, environmental concerns over fossil fuel emissions and their impact on climate and health were prominent. In Los Angeles where Nilles lived at the time and still does today, Angelenos complained of bad traffic and bad air. So Nilles performed a thought experiment while stuck in a traffic jam on the way to work. He asked himself, why are all these people driving to an office to use a telephone when they could just as easily do so at home?

Nilles subsequently made a career shift from rocket scientist to change agent and consultant and later formed JALA International, working with companies interested in the concept of distributing knowledge work to the communities where their employees live, working in home or in satellite offices connected to their downtown offices.

Looking back over the past 40 plus years, Nilles says he is surprised the migration out of centralized, commute-in offices has been so slow. He points to an entrenched Industrial Age mindset equating work with physical presence. However, Nilles adds it’s slowly but surely breaking down, predicting between one fourth and one third of knowledge workers will be working outside of the traditional office space by 2020. Among the major benefits, according to Nilles, are higher productivity, reduced office space costs, happier and healthier staff and enhanced employee attraction and retention.

(NOTE: Audio quality is degraded in portions due to Internet connection quality problems but the dialogue can be heard OK).

What Telecommuting Looked Like in 1973 – CityLab

Nilles’s solution to these contemporary concerns was telecommuting, but not quite telecommuting as we know it today—after all, this was before the advent of the Internet. He envisioned firms broken up into satellite offices, where employees could work remotely when they didn’t need to be physically present at headquarters.Instead of commuting to a central location downtown—and clogging up the area’s already congested streets—clerical workers would report to whichever office was closest to their homes to receive and complete assignments there. “Our primary interest, and the greatest impact on traffic and energy consumption, was reducing the commute to work,” Nilles says.

The authors wrote that “either the jobs of the employees must be redesigned so that they can still be self-contained at each individual location, or a sufficiently sophisticated telecommunications and information storage system must be developed to allow the information transfer to occur as effectively as if the employees were centrally collocated.” We know, with the benefit of hindsight, that both changes took place. (Emphasis added)

Source: What Telecommuting Looked Like in 1973 – CityLab

More than four decades after Jack Nilles penned these words (and years before the advent of today’s Internet), a “sufficiently sophisticated telecommunications and information storage system” now exists — thanks to the maturation and widespread adoption of information and communications technology. History’s stage is now set for a major reduction in daily commute trips to centralized, commute-in offices. That’s the primary message of my 2015 eBook Last Rush Hour: The Decentralization of Knowledge Work in the Twenty-First Century.