The centralized commuter office as tech corporate edifice

It is not the only technology company erecting a shrine to itself. Apple’s employees have just begun moving into their new headquarters in Cupertino, some 70 kilometres away, which was conceived by the firm’s late founder, Steve Jobs. The four-storey, circular building looks like the dial of an iPod (or a doughnut) and is the same size as the Pentagon. At a price tag of around $5bn, it will be the most expensive corporate headquarters ever constructed. Throughout San Francisco and Silicon Valley, cash-rich technology firms have built or are erecting bold, futuristic headquarters that convey their brands to employees and customers.

Source: Technology firms and the office of the future

This is richly ironic. These tech firms have decentralized knowledge work and obsoleted the daily commute to the office with hardware, software and apps that make performing knowledge work location independent. Yet they continue to build gleaming office complexes as corporate edifices that communicate economic power and success like their 20th century Industrial Age predecessors. Consequently, it’s no coincidence that the San Francisco-Silicon Valley area needlessly suffers from a 20th century malady — horrible commute traffic congestion — that grows worse in the 21st.

Dealing with the Sprawl Devil

In the last seven years alone, 600,000 new residents have settled in the region. Alameda is the fastest growing of Bay Area counties. Here, 120,000 people found elbow room—and in many cases, vast suburban lawns, swimming pools, and multicar garages—between 2010 and 2015. The county is now home to more than 1.6 million people. Contra Costa County’s population jumped from 1 million to almost 1.1 million in the same five-year period. The city and county of San Francisco also grew, from 800,000 people in 2010 to about 870,000 today. But most of this population growth is taking place in suburban areas far from major centers of employment, according to a report released by the California Department of Finance in early May.

The suburban growth is driving traffic congestion to crisis levels as residents commute hours each day to and from work on the Bay Area’s overburdened roadways. Traffic is increasingly cited in polls as one of the top reasons that locals want to leave the area. While many towns and cities combat traffic by improving transit systems and supporting housing projects near bus and train stations, traffic is getting worse—and the housing boom in the remote suburbs is directly reversing progress by introducing tens of thousands more people into communities that can only be easily accessed by automobiles. “Sprawl creates traffic,” Devalcourt noted. “It’s designed to accommodate driving.”

Source: Dealing with the Sprawl Devil

The San Francisco Bay Area Paradox I’ve frequently referenced on this blog continues to build.  The region — an Information and Communications Technology innovator — remains mired in a 20th century, post World War II Industrial Age mindset and the consequent paralysis of ever growing commute traffic congestion. Much of it generated by knowledge workers unnecessarily commuting to centralized office spaces elsewhere in the sprawling region when ICT makes it possible to work in the communities where they live.