Steve Jobs’ “bicycle for our minds” and the current standoff between office centralists and virtualists

The microcomputer is the “bicycle for our minds” as it was termed  by Apple co-founder Steve Jobs. The Internet the multi lane bike path over which we cruise along, steering with our keyboards, mice and monitors.

The world of knowledge work didn’t adjust well to Steve Jobs’ bicycle. The reason is it began the obsolescence of commuting Arthur C. Clarke predicted in his 1964 City of the Future video. A lot of orgs however chose to shun the bicycle and have staff trek to a centralized, commute in office (CCO) just as they did for decades before personal computing and later, personal communication devices.

They basically told their staffs, “You can ride a bicycle and should learn to do so. But only with company issued bicycles that must be ridden only on company premises.” That policy derives from the mainframe and minicomputers that preceded PCs that were located at company offices. And later, file servers. All kept in “computer rooms” in offices before they were chained together in server farms to power the cloud. The computer is in the office and therefore so must be the users.

That paradigm continues to play out today with the continuing expectation of knowledge organizations that the CCO is the only place where real knowledge work can be done. Hence, the tensions between the virtualists who see their home office as just suitable and the centralists, managers who expect staff to be in the office on designed days or number of days each work week. And return to the CCO starting in 2022 as the COVID-19 pandemic waned and social distancing protective measures ended.

These are very different views of the world of knowledge work roiled by rapid advances in information and communications technology. The latest being generative artificial intelligence that could make Steve Jobs’ microcomputer bicycle like a modern one with electronic gear shifting. Or into a fast motorbike that can even drive itself.

These advances will fuel a new debate, this one on AI’s role in knowledge work and how knowledge workers should best use it.

If Work Is Digital, Why Do We Still Go to the Office?

The transformation of our work environments is only just beginning, but it could have a major impact on architects, developers, corporations, and society at large in the years to come. Far from making offices obsolete, as the digital pioneers of the 1990s confidently predicted, technology will transform and revitalize workspaces. We could soon work in a more sociable and productive way, and not from the top of a mountain. The ominous “death of distance” may be reversed with the “birth of a new proximity.”

Source: If Work Is Digital, Why Do We Still Go to the Office?

This analysis ignores what I would term the “tyranny of distance” that comes into play with daily commute trips to centralized office buildings. And that tyranny extracts an enormous and now unnecessary cost from knowledge workers in lost personal time, stress and daily travel expense.

The 1990s visionaries (and for that matter, those that preceded them in the 1960s (Arthur C. Clarke: “Men will no longer commute, they will communicate”) and the 1970s (Alvin Toffler and the “electronic cottage”) were right: information and communications technology disintermediates distance. It has now matured to the point that the daily commute is obsolete and collaboration can be done virtually with the occasional in-person meeting to reinforce social ties.