Uber is pushing to become the world’s next airline — without buying any planes. Instead, the company believes that a fleet of flying cars could solve the dilemma of daily commutes to work and between meetings in increasingly congested cities. And with the announcement on Wednesday that Uber has secured a contract with NASA to develop software to make “flying taxis” possible, that push seems one step closer to reality.
This is nuts. We already have the technology — information and communications technology — that makes daily commuting to a distant office unnecessary.
Commuting isn’t a transportation challenge in the 21st Century. It’s a management challenge: learning how to manage knowledge workers who are geographically dispersed. As management expert Peter Drucker put it years ago, “What is the point of spending such huge sums to bring a 200-lb.-body downtown when all you want of it is its eight-and-a-half pound brain?”